Marketing for Increased Enrollments
Online search engine ranking and social media marketing are two elements that need to be priority one and priority two for successful recruiting for higher education institutions.
Online search is the top method used by prospective high school students who wish to pursue a college education.
Typically, colleges and Universities have their own IT departments that are short staffed in which a number of search engine initiatives get delayed. Also the web design of typical college websites are broken down by department and schools which can create their own ranking issues.
Our approach in working with education institutions is to do a SMO and SEO analysis or audit to determine their strengths and weakness.
We look at a number of ranking issues or points to determine the tactical and strategic approach of the online marketing. For example, we determine the level of success of your site on Google’s ‘mobile-first’ indexation;a key element of your prospective students seeing your ranking.
If our approach would help you achieve the enrollment goals for today, tomorrow and beyond,there is only one way to make that determination. We need to have a conversation. Please give us a call at 412-767-4945